The Brand Fairy™ is here!

(This picture of me is from 2009, nine years ago. I’m still a tree fairy.)

Hello! I am Willow the Fairy.

Since 2016, I’ve owned a business called Limeadestand Works here in Oregon. From time to time, I have blogged about design, brand, and public relations on the company Web site and on LinkedIn.

Now that the 2018 mid-term elections are over and, if you are like me, much of the anxiety around the U.S. politics is now behind us, I am leveling up my blogging to better achieve the “big idea” behind Limeadestand Works: to equip you to reclaim liberty and self-determination through a creative and entrepreneurial approach. I call this a path of “creative liberation.”

While it is never my intention to run a charitable organization, this is a business with a greater social mission and a sense of purpose.

To this end, I have created a dedicated blog here under a new brand, the Brand Fairy. The moniker just sounded right after several weeks of mulling it over (I actually thought of “Brand G0d” first, but that sounded blasphemous for the Jewish, Christian, and Muslim audience).

This blog is meant to be educational in nature, with lots of real-life examples and case studies to illustrate the principles and industry knowledge of branding, public relations, design, and entrepreneurship in general.

I hope you will stick with me and enjoy the contents, whether or not you are an entrepreneur, an aspiring business owner, or just someone who is curious and starving for knowledge.